For Immediate Release
June 18, 2007
For More Information:
Larry Schaffel/PR Director
Tricia Van Horn/Marketing Vice President
312 642-8869

MAGELLAN DEVELOPMENT & NNP RESIDENTIAL ANNOUNCE EXCLUSIVE INCENTIVE PROGRAM

Magellan Development Group and NNP Residential, downtown Chicago’s leading development and property management team with a portfolio of premier luxury residences has announced an exclusive incentive program. Over 5,000 residents will be eligible for the program’s benefits. Residents of each community will be given a Magellan Rewards or an NNP “At Your Service” card to access the best Chicago has to offer, from entertainment, health & fitness, in-home services, private promotions and special events. New and exciting offers will be continuously added to the program online.

“This program is focused on making our residents’ lives easier. It’s a golden opportunity for merchants and service providers to directly market to thousands of our residents. At the same time, it creates an incentive to live in one of the properties we develop and manage. We also provide management services for third party owners and condominium boards, which benefit from the program.” observed Robin Loewenberg Berger, chief marketing officer of Magellan Development and president of NNP Residential.

Communities currently participating in the program include The Shoreham, The Regatta, The Chandler and Aqua at Lakeshore East; Grand Plaza in River North; 2555 North Clark in Lincoln Park; 180 North Jefferson and 200 North Jefferson in the West Loop; and Left Bank at K Station in the Fulton District neighborhood. Future participants in the program include residents of The Tides at Lakeshore East, which is currently under construction.

Magellan Development Group’s Lakeshore East is a $4 billion mixed-use village within a city, rising on 28 acres where the Chicago River and Lake Michigan meet, adjacent to Millennium Park. Upon completion, Lakeshore East will feature 4,950 new residences and up to 10,000 residents, along with retail, office and hotel facilities.

To view the most current participating providers and events in the Magellan Rewards program, visit our website at lakeshoreeast.com. NNP “At Your Service” program incentives can be viewed at nnpresidential.com. For additional information, please contact Tricia Van Horn, Magellan & NNP marketing vice president, at 312 642-8869.